Woolf was born the same way most great ideas are - in front of a barbershop mirror, five minutes too late. Like a lot of guys, I’d nod politely when the barber slapped something in my hair, pay, walk out, then immediately whip out my front camera and restyle it the way I actually wanted. Every. Single. Time.

That tiny moment of hair rebellion sparked a bigger realization: most men have no idea what works for their hair because trying stuff is expensive, annoying, and weirdly intimidating. So we made it simple.

Woolf gives you four premium sample-sized hair products in each box - no full-size commitment, no regret buys. Pomade, clay, gel, wax. You try them. You find what works. You actually like how your hair looks. Then you go on with your life.

We’re not grooming gurus or salon experts. We’re just guys who got tired of spending $20 on a product that made us look like a Lego man, only for it to end up collecting dust under the sink or rolling around in a gym bag as a last resort. So we built Woolf - a smarter way to sample your style.